... could we take 30 seconds to introduce ourselves? :)
Pleased to meet you!
Our online registration system - always improving
On all new registration forms, you'll be able to close registration (and even re-open them) without needing to ask us :)
Just click the button to the left of the registration form.
"If you build it, they will come" does not apply to events.
Not unless you are One Direction or have a similar following of millions, watching your every move.
Allow me a short rant.
In the past few months I have personally experienced:
- A major conference sending me an emailed invitation a week before the event - no website, not even a programme! Who books to go to an event without knowing the topics/speakers?
- A invitation to a seminar, with an "email us to register" (aaargh!). Doing so results in a "mailbox full" bounce-back. You won't believe it, but this is the second time this has happened with the same organiser (I use the word with a big pinch of salt). Think how many more delegates they would have, with an efficient online booking system.
- No social media presence whatsoever for an event - a conference about innovation, no less. No website, no Facebook page/event, nothing. I heard about the event via the grapevine, went looking... nada!
- An event organiser's website with contact details that don't work and links to pages that don't exist.
(While I was writing this blog post, an email arrived for an "advanced PA" masterclass, full of spelling mistakes and grammatical errors. Ummm.. no, thanks. Not very professional.)
The mind boggles.
How do these people stay in business? How badly is their bottom line affected by this inefficiency and lack of insight?
A few years ago, I went to a concert by two internationally acclaimed guitarists. Fantastic show! There were 6 of us in the audience. Why? Because they didn't advertise at all. They assumed people would just come. But the people didn't know.
Don't make the same mistake.
Market, market, market - tell your audience, then remind them a couple of times. Make it easy-peasy for them to book a seat. Don't expect them to repeatedly phone you for information - ensure it's available online.
This isn't rocket science.
It's basic common sense.
Which as we know, isn't that common :)
Tweak your website!
Not everyone knows how to create a website.
Most conference and event organisers have someone else create their site, and do most of the content editing.
But nearly everyone knows how to use Facebook and Twitter.
(You've probably heard a lot about using social media to drive traffic to your website. But you can also use it to make your website look fresher and more interesting.)
So here's a quick "hack" for your next event... ask your online service provider (hopefully us!) to insert a Facebook feed, or Twitter stream, into your website.
We can also help create the social media account for you - then all you need to do is post updates and photos there.
And here's a bonus hack.... ask us to set up a mailing list for you, with an option for delegates (or even better, potential delegates) who are viewing your website to subscribe for event updates.
We've made two little changes to our online registration system that we think you are going to love!
We've moved the "Toggle Actions" button to the page header... so when you've scrolled down the page to find a delegate, you don't have to scroll all the way to the top again to toggle actions. It will always be visible in the top banner.
You can now sort registrations any way you please! Just click the column header to sort ascending, and again to sort descending. Very useful for checking if someone has registered twice, or for sorting those who owe money to the top - we are sure you'll find many uses for this function.
Small tweaks, but we hope they will save you big time! :)
If you have ideas for other tweaks, let us know!